How to Choose an Online Shopping Cart for Your Business | Technology Explosion

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How to Choose an Online Shopping Cart for Your Business

If you run an ecommerce business, then you know how multifaceted a venture it can be. You must wear many hats, and as well choose products to handle certain aspects of the business that can be automated. When it comes to choosing an online shopping cart, the possibilities can be overwhelming. It is estimated that there are over 160 shopping cart software programs on the market today. How do you work your way through the options to find the right ONE for you? Follow these tips to choose an online shopping cart for your business.

Affiliate sales programs. If you want to be an affiliate for another retailer, or have other sites affiliate market for you, then you will need to choose a shopping cart that can operate in this capacity. If there is even the possibility that you will want to involve yourself in affiliate programs down the line, then you should choose an appropriate shopping cart from the get-go so that you can avoid the tedious process of changing your shopping cart in the future.

Customer’s needs. Put some long, hard thought into what your customers will need out of a shopping cart program. For example, consider the types of products you are selling, shipping options, multiple product sizes and colors, product reviews, search boxes, gift certificates, and any/everything else your customer could possibly need from your site.

Your business’s needs. In addition to handling customer orders, your shopping cart will also have to handle certain of your business operations, and it is up to you to define those and choose a suitable program. Things to consider: low-stock notifications, inventory reports, sales reports, inventory information importation, and more.

Comparison shop. Once you have compiled a thorough and exhaustive list of your customer’s and your business’s needs, do an online search (or ask other business owners for recommendations) to create a list of shopping cart programs. It should be easy to eliminate programs based on these specifications, in order to narrow your possibilities down to a manageable list. Once you have only two or three shopping carts to consider, really study them in order to choose the best for you.

Choosing a shopping cart program for your business is perhaps one of the biggest technical details you will have to tend to when it comes to your ecommerce site. There is no lack of options, so you will have to put some serious time and effort into choosing the best program for you. These tips should help.

About the Author: Young Hedgecock loves helping new business owners with web development. He’s also a travel specialist who enjoys reviewing Italy tour vacations, cruise lines, and exotic destinations.


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